Families searching how much does a headstone cost usually want a number they can plan around. In Kansas City, that number depends on the cemetery as much as the stone. A flat marker in a bronze-only section is a different project than an upright granite monument on a family plot in Liberty or elsewhere in the Northland. Dash Monument quotes the memorial you can actually place, not a national average copied from a catalog.
This article walks through what moves the price, what is often billed separately, and what is typically included when you work with a local shop. It does not invent a price list. If you need a real figure for your plot, that still takes a conversation about the cemetery and the design.
Why a national average is a weak answer
Search results love ranges. Those ranges mix freight-only internet stones, funeral-home markups, companion uprights, and custom benches into one sentence. They also skip the part Kansas City families feel first: the cemetery’s rules.
Some sections only allow a flush grass marker. Some require bronze. Some limit granite color or overall height. If the stone you like is not allowed on that grave, the “average” was never going to apply.
The useful question is not “what does a headstone cost in America.” It is “what does this cemetery allow, and what belongs in one estimate so we are not surprised at setting time.”
What actually changes the cost
Style and size
Style is the largest lever most families control, after the cemetery’s restrictions.
Dash Monument’s monument buying guide shows the shapes families most often choose:
- Grass (flat) markers, which sit level with the ground
- Bevels and slants, which rise a few inches or sit at an angle
- Upright tablets in several tops (oval, serp, flat, half serp, wing, teardrop, hearts, cross, boulder, and tablets with a vase notch or bench)
A smaller flat marker uses less stone and simpler setting than a tall upright with a base. A companion stone for two names is wider and heavier than a single. A memorial bench is a different product again: seating plus inscription, sometimes used with cremation.
Custom silhouettes and heavy carving cost more than a clean rectangle with a name and dates. That is labor and material, not a mystery fee.
Granite color
Granite is the usual choice in this climate because it holds lettering through freeze-thaw winters. Color is not only taste. Some cemeteries limit which colors they will accept in a given section.
Dash carries a wide board of colors, including American Black, Jet Black, Galaxy Black, Impala Black, Barre Gray, Cloud Gray, Georgia Gray, Missouri Red, India Red, Blue Pearl, Bahama Blue, Paradiso, Morning Rose, and others shown in the buying guide. Darker and more figured stones are often chosen for contrast with light lettering. The right color is the one the cemetery allows and the family can live with for decades, not whichever sample looked cheapest online.
Lettering, artwork, and portraits
A name and two dates in a clear font is one scope of work. Add a longer epitaph, religious verse, hobby symbol, or floral panel and the layout has to stay legible from a few feet away. Porcelain portraits and photo work are a named offering at Dash. Those details are meaningful. They also belong on the estimate so they are not treated as an afterthought.
Vases, bronze plaques, and extra accessories should be in the same conversation. Dash’s position is that families should not be left calling around for those pieces on their own.
Cemetery rules come before the pretty mockup
Melissa and Bo built Dash Monument around listening first and skipping the hard sell. The practical first step is still the cemetery.
The buying guide puts it plainly: determine size, shape, and material rules before you fall in love with a design. Some Kansas City–area cemeteries only allow certain granite colors. Others require bronze markers in lawn-level sections. If you skip that step, you can pay twice: once for a stone that will not be approved, and again for the one that will.
Bring the cemetery name if you know it. If you do not, Dash can still start from the type of memorial you have in mind and then confirm the plot rules before anyone cuts stone.
Fees that sit next to the stone (not inside a viral price graphic)
Families often compare “the headstone” and miss the rest of the monument bill.
Cemeteries commonly charge for foundation or concrete work, a permit or inspection, and setting. Those fees belong to the cemetery’s schedule. They vary by cemetery and by how large the memorial is. A local shop that already talks to that office can tell you what to expect. A national website that ships a crate to your driveway cannot.
Dash’s public FAQ is specific about their own side of this: they coordinate and complete installation, and the cost is typically included in your estimate. No surprise setting line from them after you have already approved a design. If a cemetery still bills its own foundation or permit, that should be identified up front, not discovered at the gate.
If a stone is damaged during delivery or installation, Dash says they will make it right. Damage years later from weather or cemetery equipment is a different conversation (repair or replacement options). That distinction matters when you are comparing a cheap delivered slab to a shop that is still there after the stone is in the ground.
You are not required to buy from the cemetery or the funeral home
This is the fact many families hear too late.
You are not required to purchase the memorial from the cemetery or the funeral home. Dash states on their resources and FAQ page that their prices are, on average, 10% to 30% lower than cemetery or funeral home memorial prices. There is no pressure to buy from Dash either. The memorial should be something you can be proud of, wherever it comes from.
What you should compare is the full picture:
- Does the quote match this cemetery’s rules?
- Is installation included, or will someone else bill you to set it?
- Who files the paperwork and talks to the cemetery office?
- Can you see mockups before you commit, including options that fit what you can spend?
A lower carton price with no setting, no approval, and no local contact is not the same product.
What a Dash Monument estimate is meant to include
Dash is a monument shop in Liberty, not a funeral home and not an online warehouse. The showroom is at 943 W. Liberty Dr., Liberty, MO 64068, in Kansas City’s Northland. Walk-ins are welcome. Appointments are recommended.
A typical path looks like this:
- You share the cemetery (if known) and what you are hoping for: flat, upright, companion, bronze, bench, or still unsure.
- They check what that cemetery will allow.
- You look at granite and shapes in person, or work from mockups if you cannot visit yet.
- They price the design in a way you can compare, including the work they will do to get it approved and installed.
- After approval, production and cemetery scheduling run. The public average is 12 to 16 weeks from first meeting to installation, with a clear estimate up front. Custom carving, portraits, and cemetery calendars can move that.
Flexible payment plans are offered. Dash does not publish the term lengths on the site, so those details belong in the conversation, not in a blog that pretends to know them.
Stephanie Casteneda’s review on the site is the version of this families actually need: Melissa knew the cemetery requirements, explained material costs, and made several mockups so the family could pick what met their needs financially and respectfully. That is the opposite of a single “starting at” number on a landing page.
How to get a number that means something
Come with what you have. Cemetery name, section if you know it, whether the plot is for one person or two, burial or cremation, and any must-haves (a portrait, a verse, a vase). If you are pre-planning, say so. Companion stones can carry both names now, with space for a later date.
If you are comparing Dash to a cemetery package or a website, ask each seller the same questions: Does this meet the cemetery’s rules? What is included besides the granite? Who calls the cemetery? When would it be set?
You do not have to be ready to decide in the first visit. The point of a local showroom is to see stone in daylight and ask the awkward budget questions in a room that is not a funeral arrangement conference.
Frequently asked questions
How much does a headstone cost if I only need a flat marker?
Flat grass markers are usually the smallest granite project, which is why they sit at the lower end of most families’ budgets. The cemetery can still require a specific size, thickness, or bronze instead of granite. Ask for a quote on the marker that section allows, not on a generic “flat stone” from another state.
Why won’t you publish a price list?
Because two memorials that look similar in a photo can differ in size, granite, lettering, portraits, and cemetery fees. A list that ignores those variables sends people shopping for the wrong product. Dash prices the stone that can be approved and set on your plot.
Are cemetery foundation fees included?
Dash typically includes their installation in the estimate. Cemetery foundation, permit, or inspection charges are set by the cemetery. Those should be identified before you approve a design.
Does buying from a funeral home or cemetery cost more?
It can. Dash’s published comparison is that their prices average 10% to 30% lower than cemetery or funeral home memorial prices. You are free to buy elsewhere. Compare the full estimate, including who installs the stone.
How long until the stone is in the ground?
On average, 12 to 16 weeks from the first meeting to installation, depending on the monument, vendor timelines, and cemetery scheduling. You get an estimate of timing when the design is scoped.
Can I plan and pay before I need the stone?
Yes. Pre-need is normal. Couples often put both names on a companion memorial now and leave room for a final date. Timing still has to follow cemetery rules if a burial has already taken place.
Talk through a quote when you are ready
If you want a cost that matches a Kansas City area cemetery, visit the Liberty showroom or send a Monument Inquiry. Bring the cemetery name if you have it. Call 816-736-3736. Hours are Monday through Friday 9:00am to 4:00pm, Saturday 10:00am to 1:00pm, with after-hour appointments available.
You do not have to decide on the first conversation. You do need an estimate that includes the stone, the rules, and who puts it in the ground.




